Build Better Homes
Connecting brands and creators who craft authentic home improvement stories.
We Put the Right Brands Inside the Homes People Actually Watch.
Hearthwen is a boutique influencer marketing agency built exclusively for the home improvement space. We connect renovation creators with brands that deserve to be inside those conversations.
We connect power tool brands, renovation companies, and home services businesses with the creators homeowners already trust, from DIY builders to licensed contractors.
Most influencer agencies don't know a miter saw from a mud room. We were built differently. Hearthwen works exclusively in the home improvement, DIY, renovation, and home services space, so every creator match, every campaign, and every piece of content is designed for an audience that's actively planning, building, and buying.
Generalist agencies don't understand your buyers
Wrong Creators
A generalist agency might place your brand with a lifestyle influencer whose audience is 22-year-old renters, not homeowners with purchasing power.
Wrong Content
Generic unboxing content doesn't move a contractor audience. Tutorial-led, process-driven, project-outcome content does.
When an agency doesn't know the difference between a DIY creator and a renovation creator, your budget pays for that confusion.
Wrong Match
When a homeowner is planning a multi-thousand-dollar kitchen renovation, they're not watching lifestyle influencers. They're watching creators who've done it themselves.
Home improvement purchasing decisions are high-consideration and high-trust. A homeowner researching flooring brands isn't going to act on a celebrity endorsement. They're watching a 22-minute YouTube walkthrough from a contractor they've followed for three years. They're saving a TikTok from a first-time renovator who just installed the same backsplash they're considering.
Generalist influencer agencies miss this. They optimize for reach. Your buyer demands trust.
Hearthwen solves this, and is built only for this Industry
From tool reviewers to licensed contractors to interior designers, we work exclusively in the world your customers live in.
Hearthwen doesn't dabble in home improvement and DIY. It's the only category we serve. That means every creator relationship we build, every campaign structure we design, and every piece of content we facilitate is calibrated for homeowners, renovators, builders, and DIY enthusiasts. We know the difference between a tool review creator and a renovation vlogger. We understand that a landscaping brand needs different creative briefs than a cabinet hardware company. And we know that your buyers make decisions based on authentic project content, not polished brand ads.
The Home Improvement Creator Economy Is Larger Than Most Brands Realize
Home improvement is consistently one of the top categories on YouTube by watch time
DIY and renovation content on TikTok routinely generates tens of millions of views per project
Pinterest remains the dominant visual search engine for home design decisions
Home improvement spending has grown year-over-year, with a significant portion driven by owner-occupied renovation projects
Millennial and Gen Z homeowners disproportionately rely on creator content during their purchase decision journey
This is not a niche with a small audience. It's a category where creator influence is measurably tied to purchasing behavior, and most brands in this space are still underinvesting in it.
Homeowners spend more time researching before buying than almost any other consumer category. The creators they follow shape that research. And the numbers behind home improvement creator content tell a story most generalist agencies aren't paying attention to.
Our Services
Connecting brands with authentic creators who build better homes.
Find Creators
We identify engaged audiences passionate about home improvement.
Brand Matches
We pair brands with creators for natural, trusted partnerships that resonate.
Frequently Asked Questions
Do you work with small brands or only large companies?
We work with brands at multiple stages, from regional home services companies running their first influencer campaign to established national brands looking for more niche-specific creator partnerships.
What makes you different from a general influencer agency?
We work only in the home improvement and home services space. That means the creators we know, the platforms we prioritize, and the content formats we recommend are all calibrated for this industry, not adapted from a playbook built for fashion or beauty.
What if I've never done influencer marketing before?
Our process is designed for everyone. We guide you through every step from setting objectives to reviewing creator content before it goes live.
What size creator do you work with?
We work across the spectrum, from highly engaged micro-creators with 30k - 50k followers whose audiences are deeply loyal, to mid-tier and macro creators with broader reach. The right size depends on your campaign goal, not a default number.
How do I get started?
Book a free discovery call. We'll spend a few minutes understanding your brand or your content, your goals, and whether we're the right fit. No pressure, no pitch deck.
What platforms do you work across?
We primarily specialize in YouTube sponsorships, while also supporting select campaigns on Instagram and TikTok when they align with your goals.
Do you guarantee results?
No agency can ethically guarantee specific results from organic creator content. What we guarantee is a rigorous process, matched creators, professional execution, and honest reporting of what actually happened, with our interpretation of why.
Ready to Connect Your Brand with the Creators Homeowners Already Trust?
You didn’t come this far to stop. Let's book a call for a few minutes, and we'll explain exactly how things work.
Not ready to book a call?
Send us an email and we'll be happy to help.
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Email- hello@hearthwen.org